On October 3, a lecture on the topic "How to find the target audience for a startup" was held at the press club of the Social Communications Department of Mariupol State University.

American businessman Ruslan Shalaev, CEO of two successful companies, such as "Vesedia" and "iHub MD" shared his knowledge and experience with students of the majors "Journalism" and "Journalism. Advertising and Public Relations”.

The event was opened by Professor Svitlana Bezchotnikova, the Dean of the Faculty of Philology and Mass Communications, who introduced the guest. Ruslan Shalaev is a graduate of Binghamton University (USA) and is constantly developing his business skills - he recently completed a course at the Harvard University. 

During the meeting with MSU students, the speaker spoke about how to develop his own business project, and shared his experience of running a business in which he has been working for over 15 years. 

When creating startups, competition is not the main criterion, as 60% of projects are doomed to fail. The problem with startups is that they solve problems that most people don't have,

– Ruslan Shalaev. 

During the event, future journalists, advertisers and PRs actively asked the guest, were interested in trends in business projects, social media and marketing.